Articles in double-blind refereed Journals :

• Temme, D, Paulssen, M., Hildebrandt, L. (2009), Common Method Bias- Arten, Ursachen Kontrollmöglichkeiten, Die Betriebswirtschaft, 69(2), p.123-146

• Paulssen, M., (2009), Attachment Styles in Business-to-Business Relationships, Psychology & Marketing, 26(6), p. 507-533

• Temme, D., Paulssen, M., Dannewald, T. (2008), Latent variables in discrete choice models – A hierarchical model of travel mode choice, BuR – Business Research, 1(2), p. 220-237.

• Paulssen, M., Birk, M., Bagozzi, R. P. (2007), When customers think differently: A Customer-side Categorization Approach to Strategic Groups, Marketing Journal of Research and Management, No. 2, p. 91–104.

• Paulssen, M., Birk, M. (2007), Satisfaction and Repurchase Behavior in a Business-to-Business Setting: Investigating the Moderating Effect of Manufacturer, Company and Demographic Characteristics, Industrial Marketing Management, 36(7), p. 983-997 - Selected as one of the best papers at the 22nd Industrial Marketing and Purchasing Group Conference

• Scholderer, J., Balderjan, I., Paulssen, M. (2006), Kausalität, Linearität, Reliabilität: Drei Dinge, die Sie nie über Strukturgleichungsmodelle wissen wollten, Die Betriebswirtschaftslehre, p. 640-651.

• Paulssen, M., Bagozzi, R. P. (2006), Goal Hierarchies as Antecedents of Market Structure, Psychology & Marketing, 23(8), p. 689-709.

• Paulssen, M., Bagozzi, R. P. (2005), A Self-Regulatory Model of Consideration Set Formation, Psychology & Marketing, 22(10), p. 785-812.

• Wagner, K., O’Mahoney, M., Paulssen, M. (1997), Standortfaktor: Humankapital in Deutschland und die Aufholjagd der britischen Industrie, Zeitschrift für Betriebswirtschaftslehre, S. 947 – 970.

Double-blind refereed Conference Proceedings :

• Sommerfeld, A., Paulssen, M. (2008), Antecedents and Consequences of Customer-Company Identification, Proceedings of the 35th EMAC-Conference Brighton

• Falkenreck, C., Wagner, R., Paulssen, M. (2008), Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures, Proceedings of the 35th EMAC-Conference Brighton.

• Paulssen, M., Wilke, S. (2008), Social bonding in consumer relationships under different levels of perceived risk, Proceedings of the 35th EMAC-Conference Brighton

• Quint, D., Paulssen, M. (2008), Heterogeneity in the Satisfaction-Retention Relationship – A Finite Mixture Approach, In Preisach, C., Burkhardt, H., Schmidt-Thieme, L.,  & Decker, R. (Eds.), Data Analysis, Machine Learning and Applications – Studies in Classification, Data Analysis, and Knowledge Organization (pp. 463-471). Heidelberg: Springer.

• Paulssen, M., Sommerfeld, A. (2008), Are Critical Incidents Really Critical for a Consumer Relationship? – A MIMIC-Approach, In Preisach, C., Burkhardt, H., Schmidt-Thieme, L.,  & Decker, R. (Eds.), Data Analysis, Machine Learning and Applications – Studies in Classification, Data Analysis, and Knowledge Organization (pp. 471-479). Heidelberg: Springer.

• Paulssen, M., Bagozzi, Richard P. (2007), Customer Coping to Relationship Transgressions: An Attachment Theoretic Approach, Proceedings of the Advertising and Consumer Psychology Conference, Santa Monica, USA, New Frontiers in Branding:  Attitudes, Attachment, and Relationships

• Birk, M., Ivens, B., Paulssen M. (2007), Examining the Role of Norms in Consumer-Brand Relationships: The Applicability of Macneil's Relational Exchange Theory, Proceedings of the 35th EMAC-Conference Reykjavik Island, Flexible Marketing in an Unpredictable World

• Paulssen, M., Birk M. (2007), Moderators of the Satisfaction Retention Link in a B-to-B Setting, Proceedings of the 35th EMAC-Conference Reykjavik Island, Flexible Marketing in an Unpredictable World

• Temme, D., Dannewald, T., Paulssen, M. (2007), Hybrid Choice Models – Estimation Using Canned SEM Software, Proceedings of the 35th EMAC-Conference Reykjavik Island, Flexible Marketing in an Unpredictable World

• Paulssen, M., Sommerfeld, A. (2007), Which critical incidents are really critical for consumer relationships?, Proceedings of the 35th EMAC-Conference Reykjavik Island, Flexible Marketing in an Unpredictable World

• Paulssen, M., Birk, M. (2006), Satisfaction and Repurchase Behavior in a Business to Busines Setting: Investigating the Moderating Effect of Manufacturer, Company and Demographic Characteristics, Proceedings of the 22nd Industrial Marketing and Purchasing Group Conference

• Paulssen, M., Sommerfeld, A. (2006), Multiple Moderators of the Trust – Loyalty Relationship in Business-to-Business Relationships, Proceedings of the 22nd Industrial Marketing and Purchasing Group Conference

• Paulssen, M. (2006), Attachment Styles in Business-to-Business Relationships, Proceedings of the 22nd Industrial Marketing and Purchasing Group Conference

• Sommerfeld, A., Paulssen, M., Birk, M. (2006), Embedded Business-to-Business Relationships” Proceedings of the 35th EMAC, Sustainable Marketing Leadership

• Paulssen, M. (2006), Embedded Business-to-Business Relationships: A Longitudinal Study, Proceedings of the 1st International Conference on Business Market Management

• Paulssen, M. (2006), Attachment Styles in Business-to-Business Relationships, Proceedings of the 1st International Conference on Business Market Management

• Paulssen, M., Birk, M. (2006), Moderators of the Satisfaction Retention Link in a B-to-B Setting, Proceedings of the 1st International Conference on Business Market Management

• Paulssen, M., Sommerfeld, A. (2006). Modeling the Nonlinear Relationship between Satisfaction and Loyalty with Structural Equation Models. In Spiliopoulou, M., Kruse, R., Borgelt, C., Nürnberger, A. & Gaul, W. (Eds.), From Data and Information Analysis to Knowledge Engineering – Studies in Classification, Data Analysis, and Knowledge Organization (pp. 574-581). Heidelberg: Springer.

• Paulssen, M., Fournier, S., (2005), Individual Differences in Consumer Relationships - an Attachment Perspective, Proceedings of the 34th EMAC, Rejuvenating Marketing: Contamination, Innovation, Integration

• Paulssen, M. (2004), Applying Attachment Theory to Business-to-Business Relationships, Proceedings of the 33th EMAC, Worldwide Marketing

Monographs :

• Paulssen, M., (1999), Individual Goal Hierarchies as Antecedents of Market Structure, Wiesbaden: Gabler Edition Wissenschaft

Book Chapters, Working Papers, Non-Refereed Journals :

• Paulssen, M., Bagozzi, R. P. (2008), Customer Coping in Response to Relationship Transgressions:An Attachment Theoretic Approach, In: Macinnis, D. J., Park, C. W., Priester, J. W. (eds.), Handbook of Brand Relationships, forthcoming

• Paulssen, M., Fournier, S. (2007), Attachment Security and the Strength of Commercial Relationships: A Longitudinal Study, Discussion Paper No. 50, Department of Business and Economics, Humboldt University Berlin

• Paulssen, M., Bagozzi, R. P. (2007), Customer Coping in Response to Relationship Transgressions: An Attachment Theoretic Approach, Discussion Paper No. 49, Department of Business and Economics, Humboldt University Berlin

• Paulssen, M., Birk, M. (2007), Satisfaction and Repurchase Behavior in a Business-to-Business Setting: Investigating the Moderating Effect of Manufacturer, Company and Demographic Characteristics, Discussion Paper No. 48, Department of Business and Economics, Humboldt University Berlin

• Paulssen, M. (2006), Antezendenzen und Konsequenzen ökonomischer Zufriedenheit und emotionaler Nähe in Geschäftsbeziehungen, in: Bauer/Neumann/Schüle (Hrsg.), Konsumentenvertrauen: Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement, München: Verlag Vahlen, in Druck

• Paulssen, M., Fournier, S. (2005), Konsumentenheterogenität im Beziehungsmarketing - Ein Bindungstheoretischer Ansatz, in: SCHADE, C., POSSELT, T. (Hrsg.), Quantitative Marketingforschung in Deutschland – Festschrift für Klaus Peter Kaas zum 65. Geburtstag, S. 197-221

• Paulssen, M., Fournier, S. (2005), Understanding Consumer Heterogeneity in Relationship Marketing Response: An Attachment Theoretic Perspective, Discussion Paper No. 44, Department of Business and Economics, Humboldt University Berlin

• Paulssen, M., Bagozzi, R. P., Birk, M. (2005), Consideration Sets as Goal-Derived Categories: An Application to Market Structuring, Discussion Paper No. 44, Department of Business and Economics, Humboldt University Berlin

• Paulssen, M. (2004), Attachment Styles in Business-to-Business Relationships, Discussion Paper No. 39, Department of Business and Economics, Humboldt University Berlin

• Paulssen, M. (2004), Embedded Business-to-Business Relationships, Discussion Paper No. 38, Department of Business and Eonomics, Humboldt University Berlin

• Paulssen, M., Trommsdorff, V. (1999), Messung und Gestaltung der Markenpositionierung, In: ESCH, F. R. (Hrsg.), Moderne Markenführung, Wiesbaden: Gabler, S. 1047-1066

• Christians, U., Paulssen, M., Trommsdorff, V. (1998), Die Methodik der Wettbewerbs-Image-Struktur-Analyse (WISA), Die Bank – Zeitschrift für Bankpolitik und Bankpraxis, S. 252 – 258

• O’Mahoney, M., Wagner, K., Paulssen, M. (1994), Changing fortunes: An industry study of British and German productivity growth over three decades, National Institute of Economic and Social Research, Report No. 7, London

• O’Mahoney, M., Wagner, K., Paulssen, M. (1994), Changing Fortunes: An Industry Study of British and German Productivity Growth over three Decades, WZB Social Science Research Center, Discussion Paper FSI