UNIVERSITÉ DE GENÈVE

• Management et stratégie

BACHELOR

Possibilites d'ENCADREMENT

Par ailleurs, 3 types de travaux peuvent être encadrés dans le cadre de ce cours:

• Projet de recherche de Bachelor: Le projet de recherche de bachelor (de 40 pages maximum) doit comporter une partie théorique et une application pratique
• Term paper de Licence: Le travail écrit de licence (de 20 pages maximum) doit comporter une partie théorique ou une application pratique
• Mémoire de Licence: Le mémoire de licence (de 40 pages maximum) doit comporter une partie théorique et une application pratique

Pour l'ensemble des travaux écrits, la sélection des projets de recherche sera faite en fonction de la qualité de la proposition (2 à 3 pages) et de la pertinence par rapport au cours. Les études de cas, si possible multimédia seront favorisées.

Les propositions de recherche doivent être envoyés à Walid SHIBIB à : Cette adresse email est protégée contre les robots des spammeurs, vous devez activer Javascript pour la voir.

Les étudiants dont le projet aura été sélectionné pourront alors solliciter un rendez-vous à la même adresse email afin d'être guidé dans leur travail

MASTER

4301149 CR Customer Oriented Organization

Credits: 3
Spring semester

Sessions
There will be a 4-hour session every 2 weeks (instead of weekly sessions).

Dates to be determined

• Introduction
• Organization and client orientation
• Managing with the brand
• Customer loyalty programs
• Brand communities (Computer room session)
• Customer value
• Information and CRM

Course rationale:
An applied course
Theoretical elements
Cases and situations discussed during sessions
A field work in groups
A managerial approach:
We often mix up CRM tools and Customer Orientation
The main focus is on managerial issues: organization, culture and behavior
Main questions dealt with in the course are:
What type of organization is more likely to develop a client orientation?
How can the brand be used as leverage for internal management?
What is customer value?
How to build customer loyalty
How to optimize the use of CRM tools

Assessment
1. Group exam
In a group of 4-5, prepare a case study matching the subject of one of the session. This case study is conducted in the organization of your choice.
Library, databases, Internet search, etc.
+ At least two interviews (filmed)
Form and contents of the presentation, as well as oral presentation skills will be graded.

• Analysis of the case using course contents and key references.
• Presentation of the case (part 1) and proposed solution (part 2), 15mn. Q&A, 10mn.

Presentation dates: to be determined

2. Group exercise and presentation during the Brand Communities session
Guidelines will be given during the first part of the session.

3. Individual exam Multiple choice questionnaire + 1 open question (2 hours).

Mandatory readings provided on Dokeos

4301108CR Methodology for Master's Thesis

Spring semester

Course Session
Dates to be determined
Group presentations
Dates to be determined
Mandatory attendance for all students, not only those presenting

Assessment
Course Evaluation:
The minimum grade to obtain the ECTS credits of the course is 4.00/6.00.

1. Workshops (observation, research design, literature review)
The class will be divided into 3 groups, in which we will form 6 further sub-groups. In each workshop, you will be taught a theoretical part, then you will work with your group on an assignment to be explained in class. There is no grading for the workshops to maximize learning time and discussions; please be active so that we achieve these goals!

2. Reading research articles (30%)
At the start of the workshop, your group will be given a research article to read. You have the whole workshop duration (e.g. 14h15 to 18h) to do the assignement and prepare your presentation (details will be given during the first session). Your group will be evaluated on the last afternoon’s presentation.

3. Final exam (70%) with all documents allowed, during the exam session.

Online documents (Dokeos):
• PowerPoint presentations used during the course
• Syllabus
• Mandatory readings
• Articles for the Reading workshop
• List of groups and subgroups with full schedule

• Walid Shibib

STRATEGIE D'ENTREPRISE

Séance 1 : Vidéo publicis

• Syllabus

Publications in peer reviewed journals

• "The innovative power or network dynamics", with S. Clegg, A. Mehra and T. Pitsis, Special Issue, Organization Studies, accepted.

• "De l’identification au discours identitaire vers l’engagement et la résistance : un modèle intégratif", with J.F. Gagne, Management International, Vol16, n°2, p. 129-146, 2012.

• "Analyse des interprétations d’un SIIO en post-adoption et effets sur l’usage: jeux de discours et stratégies de contournement", with M.H. Charki & N. Boukef, Système d’Information et Management, Vol16, n°3, p. 7-44, 2011.

• "A Nietzschean reading of Foucauldian thinking: constructing a project of the self within an ontology of becoming", with T. Bardon, Organization, vol18 n°4, July, p. 497-516, 2011.

• "Toward an ethical understanding of the controversial technology of online reverse auctions", with M.H. Charki & N. Boukef Charki, Journal of Business Ethics, January, vol 98, n°1, p.17-37, 2011.

• "Le piège identitaire : les difficultés de développement d’une communauté de pratique", with S. Dameron, Finance, Contrôle et Stratégie, vol12, n°1, mars, p.127-154, 2009.

• “Why do we play the games? Exploring institutional and political motivations”, with T. Bardon, Education + Training, vol 51, n°5/6, pp. 460-475, 2009.

• "Online Reverse Auctions Use and the Dance of Trust: maintaining or deteriorating relationships", with M.H. Charki, Journal of Management Information Systems, Spring, vol 24, n°4, p. 177–199, 2008.

• "Le développement d’une communauté de pratique : une analyse relationnelle", with S. Dameron, Selected from the AIMS conference for the best paper issue of Revue Française de Gestion, vol 33, n°174, p. 131-148, 2007.

• "Le pilotage des réseaux. Fondements des capacités dynamiques de l’entreprise", Revue Française de Gestion, vol 33, n°170, p. 95-102, 2007. "Relations inter-organisationnelles. Conceptualisation, résultats et voies de recherche", with B. Forgues and M.Fréchet, Revue Française de Gestion, vol 32, n°164, p. 17-32, 2006.

• "From bureaucratic to post-bureaucratic : the difficulties of transition", with S. Teo, S. Clegg, Journal of Organizational Change Management, vol 19, n°1, p. 54-64, 2006.

• "Utilisez votre marque comme outil de management", avec J.B. Coumau, & J.F. Gagne, l'Expansion Management Review, Mars, 2005.

• "Making Interorganizational Relationships Work: An introduction", avec T.S. Pitsis, S. Clegg & M. Kornberger, M@n@gement, vol 8, n°4, 2005.

• "Gerardo Patriotta: Organizational Knowledge in the Making: How Firms Create, Use and Institutionalize Knowledge", Book review, Organization Studies, vol 25, n°3, 2004.

• "Friends or Foes? Practicing Collaboration", with S. Clegg, M. Kornberger and T.S. Pitsis, M@n@gement, vol 7, n°3, 2004.

• "Cooperation within bureaucracies: are communities of practice an answer?", M@n@gement, vol 7, n°3, 2004.

• "Du bureaucrate au stratège, la difficile transition de rôle des RH dans le secteur public", with S. Teo, Management international, vol 9, n° 1, 2004.

• "Stratégies de maillage : comment les entreprises développent et maintiennent leur capital social local", Management International, vol 8, n°4, 2004.

• "Réussir son tableau de bord prospectif", L'Expansion Management Review, Mars 2003.

• "Logiques et enjeux des pratiques organisationnelles paradoxales", with V. Perret, Management International, vol 5, n°1, Automne 2001.

• "L'organisation : explosion des frontières et transversalité", with F. Blanchot, H. Isaac, M. Kalika, B. de Montmorillon and P. Romelaer, L'Expansion Management Review, Septembre, 2000.

• "Quand Oliver E. Williamson and Chris Argyris parlent de management", with S. Charreire, M. Ghertman and V. Perret, Revue Française de Gestion, Juillet-Août-Septembre, 1998.

• "Les études comme facteur de cohérence dans l'entreprise", avec P. Gomy, Décisions Marketing, n°3, septembre-décembre, 1994.

Books

• Manager par la marque, un outil de motivation et d’alignement stratégique, with Coumau, J.B. et Gagne, J.F., Editions d'Organisation, Janvier 2005.

• The Network Organization, The Experience of Leading French Multinationals, foreword from Carlo Jarillo, Edward Elgar, June 2004.

• E-management : quelles transformations pour l'entreprise ?, with Beyou, C., Isaac, H., Kalika, M. and Ledru, M. (Eds), Editions Liaisons, Paris, 2003.

• Le e-management : vers l'entreprise virtuelle ?, with Bellier, S., Isaac, H., Josserand, E. an Leroy, I. (Eds), Editions Liaisons, 2002. Le paradoxe : penser et gérer autrement les organizations, With Perret, V. (Eds), Editions Ellipses, 2003.

• L'entreprise en réseau, Collection Vital Roux, Vuibert, 2001.

Chapters in books

• "Communities of Practice: from Innovation in Practice to the Practice of Innovation", with F. Villesèche. In Pitsis, T. ed, The Handbook of Organizational and Managerial Innovation, London & New York: Edward Elgar, forthcoming summer, 2012.

• "Penser les pratiques organisationnelles comme des morales avec Michel Foucault", with T. Bardon. In Germain, O. ed, Les grands inspirateurs de la théorie des organisations, EMS Management et Société, pp. 63-78, 2012

• "The roles of Peripheral Participants and Brokers: within and beyond Communities of Practices", with F. Grima, in E.B. Campos & O.R. Rivera Hernáez eds, Handbook of Research on Communities of Practice for Organizational Management and Networking: Methodologies for Competitive Advantage, IGI Global, 2011.

• "Orange Brand Launch in France – inside=outside brand transformation", with J.B. Coumau, in H. Riesenbeck & J. Perrey, Power Brands, 2nd Edition, Willey, 2009.

• "Accompagner l’émergence du manager public post-bureaucratique : le cas des ressources humaines dans une entreprise publique australienne.", avec S. Teo, in Mazouz, B. eds, Le métier de gestionnaire public à l'aube de la gestion par résultats, Les Presses de l’Université du Québec, Québec, 2008.

• "Dan Schendel, De la ‘Business Policy’ au ‘Strategic Management’", with S. Dameron, in Loillier, T. and Teillier, A eds, Grands auteurs en stratégie, Editions Management et Société, 2007.

• "Inter-organizational Relations & Collaboration", with T. Pitsis, in International Encyclopedia of Organization Studies, Clegg, S. and Bailey, J.R. eds, Sage, 2007.

• "Des outils de partage d’information au management des connaissances", with M.H.Charki, in Management & TIC, Kalika, M. ed, Editions Liaisons, 2006.

• "Does Trust Still Matter in Business Relationships Based on Online Reverse Auctions?" with M.H. Charki, in State of the Art and Perspectives. Best Papers of the 11th International Conference of the Association Information and Management, Feltz, F. et al, eds, GI/LNI Edition, 2006.

• "La mise en réseau, pièges et leviers d’action", in Recherches en management et Organisation, M. Kalika, M. and Romelaer, P. ed, Economica, 2006.

• "Communities of practice, is it like pulling teeth?", with S. Dameron, in Only Connect: neat words, networks and identities, Gudergan, S. and Kornberger, M. ed, Liber, Copenhagen Business School Press, Oct 2006.

• "Les entreprises françaises et le modèle européen d'entreprise en réseau", in Management Européen, Kalika, M. ed, Editions Liaisons, 2005.

• "Pratique organisationnelle du paradoxe", with V. Perret, in Le paradoxe : penser et gérer autrement les organisations, Perret, V. and Josserand, E., ed, Paris, Ellipses, 2003.

• "La valeur heuristique du paradoxe pour les Sciences de l'Organisation", with Perret,V. in Le paradoxe : penser et gérer autrement les organisations, Perret, V. and Josserand, E. ed, Paris, Ellipses, 2003.

• "TIC et organisation", in e-management : quelles transformations pour l'entreprise ?, Beyou, C., Isaac, H., Josserand, E., Kalika, M. and Ledru, M. ed, Editions Liaisons, Paris, 2003.

• "TIC et organisation", in Le e-management : vers l'entreprise virtuelle ?, Bellier, S., Isaac, H., Josserand, E. an Leroy, I., Editions Liaisons, 2002.

• "Structure et système d'information : quels rôles dans les pratiques de gestion de la connaissance?", with H. Isaac, in e-GRH, évolution ou révolution ?, Kalika, M. ed, Éditions Liaisons, 2002.

• "Social Network Analysis", with J. Angot, in Doing management research: a comprehensive guide, Thiétart, R.A. ed, Sage, 2001.

• "Process and content research", with C. Grenier, in Doing management research: a comprehensive guide, in Thiétart, R.A. ed, Sage, 2001.

• "Les logiques d'organisation : un point de passage obligatoire pour l'économie des coûts de transaction", in La théorie des coûts de transaction, Joffre P. and Germain, O. ed, Vuibert, 2001.

Communications

• "Corporate alumni networks: extending subjectivation", with F. Villesèche & T. Bardon, British Academy of Management, Cardiff, 2012.

• "Collective Agency to Overcome the ‘Gender Status Quo’: the Potential of Women's Business Networks", with F. Villeseche, Academy of Management Annual Meeting, Boston, 2012.

• "Exploring the Role of the Law in Repairing Interorganizational Trust", With M. Charki & N. Boukef, Academy of Management Annual Meeting, Boston, 2012.

• "Les réseaux d’anciens, un potentiel stratégique à exploiter?", with F. Villesèche, M. Benedic & P.J. Barlatier, IVth Management of Social Networks AGRH-AIMS Conference, Geneva, 2012.

• "Exploring Individuals' Moral Agency In Practice: A Foucauldian Analysis", with T. Bardon & S. Clegg, Academy of Management Annual Meeting, San Antonio, 2011.

• "Employee control and resistance to internal branding: The case of a major branding initiative in the telecommunications industry", with J.F. Gagne, European group for Organization studies, Gothenburg, 2011.

• "Poststrucralist Discourse Analysis as a Supplementary Methodology for Organization Studies", with F. Villesèche, European Academy of Management Conference, Tallinn, 2011.

• "Women’s Business Networks as Change Agents: perspectives and proposals", British Academy of Management Conference, Sheffield, 2010. "Understanding Unethical Behaviors in Online Environments", with M. H. Charki and N. Boukef, Academy of Management Meeting, Best Paper Proceedings, Montréal, 2010.

• "A Foucauldian exploration of how individuals experience organizational asceticisms: towards a taxonomy", with T. Bardon, Critical Management Studies Organization Workshop, Montreal, 2010.

• "Leveraging External Social Capital to Develop Dynamic Capabilities", with F. Villesèche, Academy of Management Meeting, Montréal, 2010. "The impact of external social capital development on the asset structure of the organisation: a dynamic capabilities approach", with F. Villesèche, British Academy of Management Conference, Brighton, 2009.

• "Actors, Networks, Institutions: Exploring the processes of co-evolution", with T. Bardon, Academy of Management Meeting, Chicago, 2009. "From social capital to dynamic capabilities", with M.H. Charki, Academy of Management Meeting, Chicago, 2009.

• "Employees’ identification with a corporate brand: singularity and consequences of the identification process. The case of a major branding initiative in the telecom industry", with J.F. Gagne, 25th European Group for Organization Studies Colloquium, Barcelona 2009.

• "The Structural and relational development of a network", with S. Dameron, European Academy of Management Conference, Liverpool, 2009. Best paper award, track: Knowledge Renewal in Social Networks.

• "Foucauldian individual as a tragic hero: The endless quest for domination and freedom through management practices", with T. Bardon, 24th European Group for Organization Studies Colloquium, Amsterdam, 2008.

• "Dynamique identitaire à l'œuvre à l'occasion d'un changement stratégique: fragmentation et convergence", with J-F. Gagne, Conférence de l’Association Internationale de Management Stratégique, Nice, 2008.

• "Official discourse, appropriation, identification and collective action: a case of rebranding", with J.F. Gagne, European Academy of Management Conference, Ljubljana, 2008.

• "Online Reverse Auctions Use and the Dance of Trust: Maintaining or Deteriorating Relationships", with M. H. Charki, Academy of Management meeting, Philadelphia, 2007.

• "Developing dynamic capacities by alignment of individual and organizational external social capital", with M. H. Charki, 23rd European Group for Organization Studies Colloquium, Vienna, 2007.

• "A Model for Evaluating Affective Relationships in Distributed Work", with J. Pallud, European Conference on Information Systems, Goteborg, 2006.

• "La confiance a-t-elle toujours un sens dans les relations interorganisationnelles basées sur les enchères électroniques inversées ? " with M. H. Charki, Association Information Management, Luxembourg, 2006.

• "The Power of One? Learning in Mega-Project Alliances", avec T. Pitsis and S. Clegg, 22nd European Group for Organization Studies Colloquium, Bergen, 2006.

• "Cross boundary learning trajectories: Connecting internal and external communities of practice" with F. Grima, 22nd European Group for Organization Studies Colloquium, Bergen, 2006.

• "Une communauté de pratique prise au piège identitaire" with S. Dameron, Conférence de l’Association Internationale de Management Stratégique, Genève-Annecy, 2006.

• "Opening the black box of group dynamics" with S. Dameron, Academy of Management Meeting, Atlanta, 2006. "Designing the interconnected organization", Academy of Management Meeting, Honolulu, 2005.

• "Close Encounters of the Virtual Kind: the structuration of online communities", with S. Gudergan & T. Pitsis, 21th European Group for Organization Studies colloquium, Berlin, 2005.

• "Le processus de développement d'une communauté de pratique : une approche par la dialectique participation-réification", with S. Dameron, 14ème Conférence de l’Association Internationale de Management Stratégique, Anger, 2005.

• "Building a community of practice on a loose network", with S. Dameron, 64th Academy of Management Meeting, BPS division, New Orleans, 2004.

• "Role Identity and social capital development during HRM role change", with S. Teo, 64th Academy of Management Meeting, PNP division, New Orleans, 2004.

• "Communities of practice, is it like pulling teeth? Help our dentists, they are caught in an identity trap", with S. Dameron, 20th European Group for Organization Studies colloquium, Ljubljana, 2004.

• "Les difficultés pratiques des communautés de pratique", with B. St Léger, Conférence Internationale de Management Stratégique, Le Havre, 2004.

• “Viral strategies: how organization build and maintain social capital at the business unit level”, 19th European Group for Organization Studies colloquium, Copenhagen, 2003.

• "Structure et système d’information : quel rôle dans les pratiques de gestion de la connaissance?", with H. Isaac, Journée de recherche AGRH, Université Paris IX Dauphine, 2002.

• “Managing paradoxes: strategic and organizational implications”, with V. Perret, 22nd SMS annual international conference, Paris, 2002.

• "Network Organization and Learning: Inter-Individual Analysis of the Relational Dynamics ", with F. Grima, International Federation of Scholarly Associations of Management conference, Paris, 2000.

• ”The managerial value of paradoxes in organizations”, with V. Perret, Conférence Internationale de Management Stratégique, Paris, 1999.

• "A Network Approach of the Learning Organization: Structural and Interpersonal Implications and Limits", with F. Grima, 14th European Group for Organizational Studies Colloquium, Maastricht, 1998.

• "Le réseau comme mode d’organisation interne", Conférence Internationale de Management Stratégique, Louvain la Neuve, 1998.

• "La structuration d’une entreprise en réseau", Conférence Internationale de Management Stratégique, Montréal, 1997.

• "Inter-individual Analysis of the Permeability of Firm Boundaries", 16ème annual meeting of the Strategic Management Society, Phoenix, 1996. "Recentrage des groupes et organisation d'une autonomie décentralisée", IIIème Congrès de l'International Fédération of Scholary Associations of Management, Paris, 1996.

• "Institutions et modes d'organisation", Conférence Internationale de Management Stratégique, Lille, 1996.

• "Core Business Focus and Paradoxical Management of the Centralization-Decentralization Dilemma", 12th European Group for Organizational Studies colloquium, Istanbul, 1995.

• "Relation centre-périphérie et nouvelles formes organisationnelles", Conférence Internationale de Management Stratégique, Paris, 1995.