PhD candidate in Marketing under the direction of Professor Marcel Paulssen
Born in 1981, I graduated from the University of Neuchâtel and from the Trier University of Applied Sciences (Germany) in 2005 with degrees in Business Administration.
From 2006 to 2008, I worked as a Strategy Analyst at Caterpillar’s marketing headquarters for Europe, Africa, the Middle East and the Commonwealth of Independent States (former Soviet countries, including Russia) in Geneva. My main activities included providing analysis and assessment on the relative competitive positioning of various companies and specific product groups from the Machines and Engines Industries as well as providing monthly enterprise strategic measurement dashboard.
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